Australian singer/songwriter and competitive swimmer Cody Simpson has partnered with Australian fashion agency Slyletica to launch a sustainable clothing brand, Prince Neptune: The Label, 'conceived with the planet and people in mind' and incorporating 'sustainable practices and materials across each step of the operation'.

Simpson commented 'We took our time thinking about things like water conservation, using fewer chemicals, compostable packaging and incorporating recycled materials, and did so without compromising comfort and style. This is important to me and hopefully to you as well'.